On April 16th, local time, the "wire China 2024 Global Promotion Conference" was successfully held at the Düsseldorf Exhibition Center in Germany, becoming a highlight event during the international wire and cable exhibition. wire China is committed to building a first-class international platform for technology and trade exchanges for the global wire and cable industry, helping Chinese wire and cable companies expand their international horizons, and actively promoting China's market opportunities and advanced solutions to the global wire and cable industry.
The conference specially invited Mr. Du Chunguo, the Consul General of the People's Republic of China in Düsseldorf, to attend and deliver the opening speech. Consul General Du emphasized that the "Government Work Report 2024" proposes to "expand high-level opening-up and promote mutual benefit and win-win" as an important task. The State Council of China recently issued the "Action Plan for Solidly Promoting High-Level Opening-Up to Attract and Utilize Foreign Investment," proposing 24 measures in five aspects, including expanding market access, increasing policy intensity, optimizing the fair competition environment, facilitating the flow of innovative elements, and improving domestic regulations, to solidify the confidence of foreign investment in China. China will continue to optimize the business environment, expand the space for win-win cooperation through the development of new productive forces, and share the Chinese market and development dividends with the world. He believes that with the upcoming wire China exhibition in Shanghai this September, more German companies will come to China, injecting new momentum into Sino-German economic and trade cooperation.
Mr. Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd., delivered a welcome speech at the promotion conference. He stated that as the leading industry event for the Asian wire, cable, tube, and pipe industries, wire China has maintained steady growth. This September, we will celebrate the 20th anniversary of the exhibition in Shanghai. Both exhibitions will continue to provide a one-stop business platform for industry colleagues to exchange ideas, explore business opportunities, and learn about global innovative technologies. Additionally, China has provided a visa-free entry policy for citizens of 12 countries and simplified the visa process, welcoming more overseas exhibitors and visitors to participate in wire China 2024.
Mr. Jiang Bin, Chairman of the Wire and Cable Branch of the China Electrical Equipment Industry Association and General Manager of Shanghai Cable Research Institute Co., Ltd., introduced the situation of the Chinese wire and cable market. He pointed out that the Chinese wire and cable industry is showing a robust development trend. Promoting new industrialization has continuously expanded the demand for advanced equipment and new materials in the industrial field. Recently, the State Council issued the "Action Plan for Promoting Large-Scale Equipment Renewal and Consumer Goods Replacement," aimed at promoting a new round of large-scale equipment renewal and replacement work. "Equipment renewal" will become a key opportunity for the wire and cable manufacturing industry to achieve energy-saving, carbon reduction, and intelligent upgrades. By expanding the procurement demand for related technology applications and equipment upgrades, it will stabilize the investment expectations of manufacturing enterprises, promote the development direction of high-end, intelligent, and environmentally friendly, and achieve high-quality development in the process of promoting the transformation of new and old kinetic energy. At the same time, the demand for new materials and technologies will focus on green, low-carbon, cost-effectiveness, and high quality, which will support wire and cable companies in deepening cost reduction and efficiency enhancement and bring "renewed" development opportunities to the Chinese wire and cable industry. The wire China exhibition, jointly created by the Shanghai Cable Research Institute and Messe Düsseldorf, has long been committed to conveying the real needs of the Chinese wire and cable market and the target direction of industrial development to the world, welcoming wire and cable industry professionals from all over the world to gather in Shanghai in September 2024.
The wire China project team introduced the overall planning of the 2024 exhibition, highlights, and special activities. For the first time, wire China will expand from 5 to 7 exhibition halls, an increase of 40%, and it is expected that more than 1,000 companies from home and abroad will exhibit together. This year marks the 20th anniversary of the founding of wire China. The project team has specially planned a series of theme activities for the 20th anniversary, such as the "Cable Technology Salon." More exciting event information will be released subsequently.
Mr. Ling Chenggang, Deputy Secretary-General of the Wire and Cable Branch of the China Electrical Equipment Industry Association and Director of the Information Exhibition Center of the Shanghai Cable Research Institute, Ms. Jia Xiaoli, Project Director of the Exhibition Department of the Metallurgical Industry Branch of the China Council for the Promotion of International Trade, Mr. Wolfram Nikolaus Diener, CEO of Messe Düsseldorf Group, Mr. Daniel Ryfisch, Global Project Director of Pipeline and Fluid Technology Group, and other industry experts and leaders also attended the event to congratulate in person.
As the pace of global economic integration accelerates, China is participating in international cooperation with a more open and inclusive attitude. Against this backdrop, wire China 2024 is undoubtedly an important bridge linking global wire and cable companies and promoting common development. wire China 2024 will be held from September 25-28 this year at the Shanghai New International Expo Center, building a first-class international platform for technology and trade exchanges for global wire and cable professionals. We look forward to your participation, joining forces to promote innovation and development in the global wire and cable industry!
At the 2024 German Wire and Cable Exhibition, the Chinese delegation organized by Shanghai Cable Research Institute Co., Ltd. and Messe Düsseldorf (China) Co., Ltd. presented the latest equipment, technologies, raw and auxiliary materials, products, technologies, and solutions of the Chinese wire and cable industry in Hall 14.
